Our client decided to entirely reject the big box facility within walking distance from his club. We won't reveal the numbers but his membership sign-ons are nothing less than spectacular. Compete, not even close.

World's-Best-Gym-Design Helping Gyms To Stand Out #gym #fitness #gymidea #fitness #gymremodeling #gymrenovation pic.twitter.com/5JFdWWJ8Xw

Regardless of the existing conditions the final result will always be a beautiful reflection of the brand concept. The column in the center of the before image is the same as that behind the reception desk in the after picture. Visit here: http://www.mediterraneanfitness.net/

CULTURE, thanks to fitness industry veteran Craig Garza for embellishing on this largely ignored element of gym sales and marketing....

#gymculture #gymmarketing

www.fitnesscenterdesign.com

Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the developers own vision void of design trends. 

                                                           
See more at www.fitnesscenterdesign.com 
or call us at (917) 375-7534. 
                                                        
            Like us on Facebook at Fitness Center and Gym Design                                       Follow us on Twitter at Gym Designer @cuocoblack1 

If your gym's reception desk has a flat countertop with stylish lights hanging above, your logo on the front or the wall behind the desk, is faced with tile, is made from granite, or is geometrically modular and slick...then we ask you to review what motivated you to make that decision? 

To elaborate we further advocate this metaphor...."A picture is worth a thousand words". In the context of fitness facility design, what emotional triggers does your reception area communicate to prospects and members who enter your gym? If your facility employs any of the design features illustrated above, embraced by virtually thousands of gym brands, and Home Depot's kitchen design department, then you have just telegraphed the "better sameness" trigger which is the design weapon of choice in the fitness arena.  If your members and prospects have seen granite countertops once, they've seen them hundreds of times, and that does very little to differentiate your business model from the competition.

"A gym's reception area is one of your greatest tools in seducing potential prospects to buy into your brand"   Cuoco Black

A gym reception area should immediately telegraph your business model, your mission, your offering and persuade prospects to become part of your "tribe" and in-turn, brand ambassadors for your facility. 

 

Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the developers own vision void of design trends. 

                                                           
See more at www.fitnesscenterdesign.com 
or call us at (917) 375-7534. 
                                                             
                                                                    Like us on Facebook at Fitness Center and Gym Design                                                                                  Follow us on Twitter at Gym Designer @cuocoblack1  

looking at this image of a gym...ask....what does this brand provide?

This is a boxing gym...and a beautiful design of course. It however does absolutely nothing to reflect the spirit of boxing nor does it correlate with the name and brand it was designed to promote.

This is the boutique design trend glorified across all of commerce and is an irrelevant aesthetic being sold to fitness entrepreneurs. Gym design is marketing first and the visual representation of what members will experience at your facility. If at all possible, your gym's interior should do two things. It should first telegraph in some way, energy, excitement or fitness, and second, reinforce your brand. 

Developers don't be seduced by this aesthetic or the sales pitch promoting it....it's a luxury trend that says nothing about fitness or a gym brand.

‪#‎gymtrends‬ ‪#‎gymbranding‬ ‪#‎boxinggym‬

www.fitnesscenterdesign.com

Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the developers own vision void of design trends. 

                                                           
See more at www.fitnesscenterdesign.com 
or call us at (917) 375-7534. 
                                                             
                                                                    Like us on Facebook at Fitness Center and Gym Design                                                                                  Follow us on Twitter at Gym Designer @cuocoblack1