If your gym's reception desk has a flat countertop with stylish lights hanging above, your logo on the front or the wall behind the desk, is faced with tile, is made from granite, or is geometrically modular and slick...then we ask you to review what motivated you to make that decision?
To elaborate we further advocate this metaphor...."A picture is worth a thousand words". In the context of fitness facility design, what emotional triggers does your reception area communicate to prospects and members who enter your gym? If your facility employs any of the design features illustrated above, embraced by virtually thousands of gym brands, and Home Depot's kitchen design department, then you have just telegraphed the "better sameness" trigger which is the design weapon of choice in the fitness arena. If your members and prospects have seen granite countertops once, they've seen them hundreds of times, and that does very little to differentiate your business model from the competition.
"A gym's reception area is one of your greatest tools in seducing potential prospects to buy into your brand" Cuoco Black
A gym reception area should immediately telegraph your business model, your mission, your offering and persuade prospects to become part of your "tribe" and in-turn, brand ambassadors for your facility.
To elaborate we further advocate this metaphor...."A picture is worth a thousand words". In the context of fitness facility design, what emotional triggers does your reception area communicate to prospects and members who enter your gym? If your facility employs any of the design features illustrated above, embraced by virtually thousands of gym brands, and Home Depot's kitchen design department, then you have just telegraphed the "better sameness" trigger which is the design weapon of choice in the fitness arena. If your members and prospects have seen granite countertops once, they've seen them hundreds of times, and that does very little to differentiate your business model from the competition.
"A gym's reception area is one of your greatest tools in seducing potential prospects to buy into your brand" Cuoco Black
A gym reception area should immediately telegraph your business model, your mission, your offering and persuade prospects to become part of your "tribe" and in-turn, brand ambassadors for your facility.
SourceFitness-branded-gym-reception-desk-fitnesscenterdesign.com
Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the developers own vision void of design trends.
See more at www.fitnesscenterdesign.com
or call us at (917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design Follow us on Twitter at Gym Designer @cuocoblack1
See more at www.fitnesscenterdesign.com
or call us at (917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design Follow us on Twitter at Gym Designer @cuocoblack1
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