Our client's have given us the best endorsement, they believe the design is so distinctive that it can be moved to a franchise model....thank you!
be FEARLESS.... Cuoco Black 2014
as I said in another post, I made an enemy today because I spoke out against industry conventions. It just so happens, that I was also followed by a major editor in fitness editorial the previous day...
My job is to protect my clients against gym trends promoted by the industry, they will keep you in the dark, in fear of going outside the norm, I'm picking up a sword (pen) on your behalf ....I'll show you the light
Speaking of Dominating and creating a global phenomena these design elements will be part of a new model for the Cross Fit industry. A COMPLETELY NEW MODEL.
....we often use the word fearless when prompting our clients to move towards powerful unique branding. One of our clients has done exactly that, acted fearlessly. Of the two paint schemes shown in this image he chose the black scheme which is far more powerful than the red.
It's incredible that the fast paced phenomena of CrossFit, which has taken the globe by storm and is fiercely competitive, continues to embrace a design aesthetic that is rooted in the upstart-underfunded-minimalism of it's origin. Cuoco Black 2014
GYM LIGHTING DESIGN: FAIL....or ROID, what do you want for your investment dollars...?
Poor lighting design is one of the greatest failures in gym design. The status quo of POOR gym lighting is an easily defined three trick pony.
1. Home Depot lighting fixtures
2. Hanging unimpressive pendants lighting over a reception desk.
3. Fluorescent office lighting fixtures
This image, shared in our header above, illustrates the lighting package we are specifying for a client. It includes down lighting, step lighting, task lighting, ambient lighting, theatrical lighting, 2700 Kelvin, 3000 Kelvin, up lighting, wall washing, LED, Par and fluorescent.....and thats not all, there is back lighting, spot lighting, flood washing...and more still..
If you invest in building a club, then your design team should provide you with a lighting package that glorifies every feature of your facility, we like to call this ROID, return on interior design (with Cuoco Black) we maximize your investment across all features of your club...
REINFORCE A BRAND:
we are switching out red for blue for this architectural accent, aluminum trusses....8 feet high...a row of them...plus 12 foot rounds hanging from the ceiling....we're recommending that our client run presale parties at night...the lighting design will for sure help open up some wallets...
all elements of a gym design should backlink and reinforce your brand..Cuoco Black 2014
Cuoco Black creator of the Concept Club Gym Design Model