This is a boxing gym...and a beautiful design of course. It however does absolutely nothing to reflect the spirit of boxing nor does it correlate with the name and brand it was designed to promote.
This is the boutique design trend glorified across all of commerce and is an irrelevant aesthetic being sold to fitness entrepreneurs. Gym design is marketing first and the visual representation of what members will experience at your facility. If at all possible, your gym's interior should do two things. It should first telegraph in some way, energy, excitement or fitness, and second, reinforce your brand.
Developers don't be seduced by this aesthetic or the sales pitch promoting it....it's a luxury trend that says nothing about fitness or a gym brand.
#gymtrends #gymbranding #boxinggym
Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the developers own vision void of design trends.
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