A logo becomes the visual cue for your gym and will remain a part of your organization throughout the course of its history. It can be tweaked if you are repositioning yourself in the marketplace and launching new programming to back it up, but it should never stray to far from its original design lest you risk losing your core brand identity. 

Consider that your logo is not your brand but rather a visual representation of it. Its primary value is its ability to telegraph your facility's business model, your mission if you will. Fonts, colors and graphics should backlink and reinforce your clubs programming and design.

The Source Fitness logo pictured above is inspired by the Ironman superhero logo. It embraces our client's color scheme and interior design. The facility is a powerful and theatrical environment for Crossfit and weight training and the logo illustrates a spirit of drama and power reflective of the club's amenities and design.

The point is, a logo is something that should be well thought through and reflective of your organization’s brand essence. It's a tool of marketing that can help communicate your facility to your target demographic and every effort should be made to create a high caliber logo that speaks on your behalf.

Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club,” a gym design aesthetic which embraces a belief that fitness centers should be conceptually designed and branded by drawing inspiration from the owner’s own vision.
See more at www.fitnesscenterdesign.com or call (917) 375-7534. 
                                                             
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                                                                                        "Brand Don't Trend"  
                                                                                          Cuoco Black 2014

Gym Power Branding requires design tie-ins across all elements of a facility. Graphic design, interior design, millwork, space planning, surfaces, flooring, lighting design, furniture, fixtures and equipment. The coordinated orchestration of these elements, independent of trends, results in new gym models that provide developers unique marketing advantages.   Cuoco Black 2014

Badazz Glass: +++
We have found a product that surely deserves review. Badazz Glass is the manufacturer of these incredibly cool dichroic glass tiles and claddings which diffract natural or artificial light into a rainbow of dazzling colors. This is a high quality product which has the potential to enhance any area of your facility and can be used as accents, on furniture or as feature walls in your club. We like this in areas where members congregate such as a reception desk or at a juice bar..... however the options to use this uber-cool product in a gym is  limitless. 
See more at http://www.badazzglass.com/.

Carnival Wallcovering +
This vinyl wallcovering is 54 inches wide and inexpensive. The beauty of the product is the ease of installation, maintenance and dramatic effect at a modest price. It comes in a number of color options which will match most any existing gym decor.  A Cuoco Black design trick suggests installing it horizontally which will help small rooms look look longer and wider.

Metallic Fabric: +++
This metallic fabric is tinted pink and is a wonderful union of classicism and modernism. It's expensive so it should be considered as an accent to create a dramatic focal point when moving through a club. If you have a women's only facility this might be a feature element that will surely upstage the competition.

Embossed Metal Panels: +
These are actually embossed plastic 4' X 6' panels replicating a brass stamping process. The metallic look gives it a modern twist in contrast to traditional wall paneling. It's also inexpensive since its a plastic reproduction. It's stylish and hip and great for upgrading existing walls that need a facelift.

Glass Wallcovering: +++
Have a spa or an upscale wet feature in your club? Consider this glass textured wallcovering that glistens when exposed to light resembling beaded water droplets. It's pebbled surface gives it a luxurious feel to the hand and though pricey, can really create a special look in your club.

Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call 
(917) 375-7534. 
                                                                   Like us on Facebook at Fitness Center and Gym Design                                                                        Tweet us Gym Designer @cuocoblack1                                                              


                                                                                        "Brand Don't Trend"  
                                                                                          Cuoco Black 2014