1. Reject the 6 design trends that have the fitness industry locked in a death spiral of better sameness and avoid with great prejudice boutique or luxury design.
2. Create Your Own Unique Power Brand.
"Gym Power Branding is the integration of a brand aesthetic across all the features of your gym resulting in a unique and uber-cool gym model that upstages competition"
Cuoco Black 2015
"Employing Design Trends Blurs Your Brand --- Power Branding Makes Yours The Market Standout"
“Cuoco Black's design helps us close the deal on the presale tour, hands down, end of story”. Vince Consalvo, Owner, Mid City Gym
Client: Mid City Gym established in 1962 is arguably the oldest continuously running gym in the country predating Joe Gold's 1965 opening of his Venice Beach landmark. It was home to notable fitness celebrities including Dave Draper, Lee Haney and Arnold Schwarzenegger.
Concept/Inspiration: The design was inspired by an old photograph hanging in the gym endorsed by Arnold Schwarzenegger. Sparked by Arnold's illustrious career we cultivated an idea that a gym design reflecting the excitement of one of his Hollywood Blockbuster's, Terminator 2: Judgment Day, would make a fitting concept exhibiting energy and excitement.... powerful motivators in a gym environment.
Context: Situated in one of the busiest neighborhoods in the world, Times Square and 42nd Street, the gym's design would need to exhibit powerful aesthetics in the highly energized and vibrant Theater District.
In summary: Envision your own unique concept for your gym brand....integrate all manner of back-linking and reinforcing of the concept...reject all design trends and specifically boutique design....deliver a unique model to the market that which the competition cannot copy.....dominate your market.Brand Don't Trend
Learn more about Mid City Gym: Mid City Gym
About Cuoco Black:
Cuoco Black is a design academic, interior designer, entrepreneur and natural bodybuilder. He's a former faculty member and holds a BFA with Distinction, and a Professional Design Diploma, from the New York School of Interior Design, ranked 4th in the World for superior interior design curriculum's by US News and World Report. Cuoco Black is additionally the designer of the Experimental Cocktail Club, Paris France, rated one of the top 20 Bars in the world by foodandwine.com.