Branding Finishes
From the aerospace industry to the automotive we cross-industry source the most innovative design finishes in the fitness industry. Our materials laboratory is unparalleled providing you with a branded interior that back-links and reinforces your club's concept and theme.
"Brand Don't Trend" Cuoco Black 2014
From the aerospace industry to the automotive we cross-industry source the most innovative design finishes in the fitness industry. Our materials laboratory is unparalleled providing you with a branded interior that back-links and reinforces your club's concept and theme.
"Brand Don't Trend" Cuoco Black 2014
NOTE
ALL IMAGES ARE SHORT VIDEO CLIPS ILLUSTRATING THE CHARACTERISTICS OF THE FINISHES
ALL IMAGES ARE SHORT VIDEO CLIPS ILLUSTRATING THE CHARACTERISTICS OF THE FINISHES
| | PINK PAISLEY: Women's Locker Room Fabric To celebrate Valentine's Day we thought we would start with a fabric from Germany that embraces cool graphics and a splash of "Pink". Currently fitness facilities are completely detached from the sensibilities of their female demographic. This fabric has many applications, but remember, if you specify this for your design features it must reinforce or telegraph your brand. |
| | GOLD-RAY: Wallpaper This wallpaper is made in Japan and only available in 3 colors. The trick to specifying a product like this is your lighting design. Without the correct lighting source, at the right angle, in the right color temperature, this product would appear staid and flat. On the contrary, correctly applying the above principles to this paper would provide your members with a captivating design feature. We like to use this in retail areas as its reflective properties causes the eye to be drawn to it (and hence, the products which you are featuring). |
| | CARBONITE: Remember when Han Solo was frozen in Carbonite, we do, which inspired us to categorize this product as such. A woven net is forever imprisoned in this thick Methyl Methacrylate which gives the right gym brand a powerful design finish. If you have been following our design savvy rants you will see how we used colored lighting to exploit the super coolness of this product. |
| | RAINBOW GLASS: Similar, but different, to the 3 story glass feature wall that we created at the Helena fitness center in NYC, but nonetheless a strikingly amazing interior design finish. This glass exhibits a beautiful syncopated rhythm of dancing colors that has the ability to make a lasting impression on your members. This item falls into our "Fearless Gym Clients" category because it's so radically different from the cliches that permeate the industry. |
| | EMERALD PHAZE: This emerald colored wallpaper is a contrasting marriage of sophistication and animation. Coupled with stylish furniture it could make for a snazzy reception or social aesthetic. As a feature of animation it could be used in a cardio area creating a pixelated symphony of reflective colors and movements. It comes in a variety of colors and is a welcome alternative to the banal finishes that are now commonplace in the fitness arena. |
Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call (917) 375-7534.
"Brand Don't Trend"
"Brand Don't Trend"
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