The Experimental Cocktail Club Paris France, Huffington Post's 5 Coolest Bars In Paris and Bartender's Magazine Top 100 Bars in the World
If you've never been to Paris I would suggest one to do so. English is a second language, American's are warmly received and the food and people are nothing less than cerebral. A long weekend including flights, lodging and meals is not prohibitively expensive as well.
By way of designing an important lounge for three Parisian financial types I on a daily basis would transverse the city's streets, boulevards and arrondissements. I was amazed with the perpetual beauty that adorned every building, shop, and interior, such effort my client's admitted "was a search for a French identity and culture" though, gesturing with a knife hand movement across their necks, "King Louis lost his head in the pursuit of it all".
In the context of the fitness industry one might ask, is there a fitness culture, or better, what happened to the culture of fitness? There is a revolution being played out across the various gym business models in a positioning for this very ideology. Those brands that authentically embrace a sense of a fitness culture may be those brands that transcend the trends and the test of time.
"The difference in your sense of culture, comfort and those welcoming club aesthetics, can be the difference between establishing a prospects interest, or first impressions, versus the anxiety in just wanting to leave. Cuoco Black clearly knows the power of branding, creating culture and how to execute"
Craig Garza, Co-Founder, Chairman (ret.) Fitness Industry Suppliers Association - FISA
By way of designing an important lounge for three Parisian financial types I on a daily basis would transverse the city's streets, boulevards and arrondissements. I was amazed with the perpetual beauty that adorned every building, shop, and interior, such effort my client's admitted "was a search for a French identity and culture" though, gesturing with a knife hand movement across their necks, "King Louis lost his head in the pursuit of it all".
In the context of the fitness industry one might ask, is there a fitness culture, or better, what happened to the culture of fitness? There is a revolution being played out across the various gym business models in a positioning for this very ideology. Those brands that authentically embrace a sense of a fitness culture may be those brands that transcend the trends and the test of time.
"The difference in your sense of culture, comfort and those welcoming club aesthetics, can be the difference between establishing a prospects interest, or first impressions, versus the anxiety in just wanting to leave. Cuoco Black clearly knows the power of branding, creating culture and how to execute"
Craig Garza, Co-Founder, Chairman (ret.) Fitness Industry Suppliers Association - FISA
Cuoco Black is a trusted and respected master fitness facility designer and former faculty member of the New York School of Interior Design one of the top schools of interior design in the world.
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