I had the good fortune last Summer of meeting with Tony Chowdhury, CEO of Fusion Gyms of New Britain, PA and we talked a little about his plans to develop a new gym model for the fitness industry. Passionate and focused, he described in detail his ideas on differentiation, his concept and his plans for future growth.
Tony says..."I am committed to my members continued happiness, satisfaction and peace of mind. We are providing the highest quality products and services that will help our members become much more effective in their fitness goals, at absolutely NO extra charge".
Fusion Gyms provides free tanning, free bottled water, unlimited guest passes, free access to all locations, Under Armour and Nike Outlets, fresh meals to go, and month-to-month memberships with no contract. In addition, Fusion offers a $1 enrollment fee and a $5 monthly membership.
In my previous Post I recommended that any gym could model the branding strategies of any organization that has done so successfully, not copy the model, but apply a best practices branding strategy. Tony tells me that Fusion Gym is affecting a shift in brand loyalty in its marketplace and growing in great strides at the detriment of his competition. Tony's model - Walmart and Costco.
Mr. Chowdhury states "We are going to be the change in the lives of anyone that wants to improve how they look or feel about themselves and in return expect to change the world for the better. Our passion and unrelenting desire to promote health and wellness will be the catalyst of that change, bringing about a greater quality of life to all our members and clients at a price point that ensures nobody will be denied the opportunity to better themselves"
Tony says progress is impossible without change.
I am curious if this is the change that moves the fitness industry into a new era?
Fusion Gyms: www.FusionGyms.com
Learn more about Cuoco Black Design:www.fitnesscenterdesign.com