Branding Finishes
From the aerospace industry to the automotive we cross-industry source the most innovative design finishes in the fitness industry. Our materials laboratory is unparalleled providing you with design finishes that back-link and reinforce your brand.
From the aerospace industry to the automotive we cross-industry source the most innovative design finishes in the fitness industry. Our materials laboratory is unparalleled providing you with design finishes that back-link and reinforce your brand.
About Gym Design Finishes
If you follow us you know that we are promoters of conceptual gym design and powerbranding and adversaries of gym trends. On a monthly calendar we deliver content and "Quick Overviews" of innovative design products that can be specified in many areas of your facility. It's important to keep in mind that every leaf has its shadow, and every design finish has its appropriate application. One of the benchmarks of our work is the effort we make to specify design finishes that reinforce and support your brand identity. Any effort less that that is design for the sake of decoration and counterintuitive to the branding effort.
If you follow us you know that we are promoters of conceptual gym design and powerbranding and adversaries of gym trends. On a monthly calendar we deliver content and "Quick Overviews" of innovative design products that can be specified in many areas of your facility. It's important to keep in mind that every leaf has its shadow, and every design finish has its appropriate application. One of the benchmarks of our work is the effort we make to specify design finishes that reinforce and support your brand identity. Any effort less that that is design for the sake of decoration and counterintuitive to the branding effort.
PRICE SCALE: + Low ++ Medium +++ High ++++ Rockstar
SEA GLASS: +++
Tinted blue and aqua these sheets of glass have a laminated inner layer of crinkled foil which gives the illusion of rippling water. The photo doesn't do the product justice but it's strikingly beautiful for reception desks, counter-tops or feature walls. If your club's color scheme is blue or green this is a sure winner.
Tinted blue and aqua these sheets of glass have a laminated inner layer of crinkled foil which gives the illusion of rippling water. The photo doesn't do the product justice but it's strikingly beautiful for reception desks, counter-tops or feature walls. If your club's color scheme is blue or green this is a sure winner.
METALIZED WOOD PANELING: +
These are actually embossed plastic 4' X 6' panels replicating a wood texture. The veining is metallic bronze and adds a modern twist to traditional wall paneling. Its price is low since its a plastic reproduction. The look is stylish and hip and great for walls and retail areas.
These are actually embossed plastic 4' X 6' panels replicating a wood texture. The veining is metallic bronze and adds a modern twist to traditional wall paneling. Its price is low since its a plastic reproduction. The look is stylish and hip and great for walls and retail areas.
LIQUID METAL: +
Is plastic sheet goods with 3 dimensional characteristics. It can be laminated to glass or walls for stunning visual effects. It comes is a myriad of color selections which we will post at later dates. Relatively inexpensive for dramatic accents that can really make your merchandising efforts stand out.
Is plastic sheet goods with 3 dimensional characteristics. It can be laminated to glass or walls for stunning visual effects. It comes is a myriad of color selections which we will post at later dates. Relatively inexpensive for dramatic accents that can really make your merchandising efforts stand out.
007 IRIDESCENT FABRIC: +
This is a retro inspired upholstery fabric that can be used on your club's furnishings. It has an aesthetic that would be at home on the furniture of an old James Bond movie. The squares are embossed and have a slight cushy feel so it's quite comfortable. It comes in about 20 colors and will match most any decor.
This is a retro inspired upholstery fabric that can be used on your club's furnishings. It has an aesthetic that would be at home on the furniture of an old James Bond movie. The squares are embossed and have a slight cushy feel so it's quite comfortable. It comes in about 20 colors and will match most any decor.
KALEIDOSCOPE WALLPAPER: ++
WOW, an amazing wallpaper for any area of a club. The pattern looks like a kaleidoscope pattern offering endless match making possibilities to other elements of your facility's design. Compare this to the wallpapers you see in most gyms and you know you're seeing a new direction for fitness facility design with this product.
WOW, an amazing wallpaper for any area of a club. The pattern looks like a kaleidoscope pattern offering endless match making possibilities to other elements of your facility's design. Compare this to the wallpapers you see in most gyms and you know you're seeing a new direction for fitness facility design with this product.
ZEBRAWOOD & WHITE: +++
Sounds like the name of a rock band and rightfully so. This rocking product combines white resin and zebra wood in large panels requiring an upscale look. Just remember, don't use this as decoration in boutique design. Make sure it reinforces your brand, if not, we have plenty of products that will do just that.
Sounds like the name of a rock band and rightfully so. This rocking product combines white resin and zebra wood in large panels requiring an upscale look. Just remember, don't use this as decoration in boutique design. Make sure it reinforces your brand, if not, we have plenty of products that will do just that.
Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call (917) 375-7534. Like us on Facebook at Fitness Center and Gym Design and Twitter us @cuocoblack1.
"Brand Don't Trend" Cuoco Black 2014
"Brand Don't Trend" Cuoco Black 2014
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