#socialproof is a tenet promoted in the field of marketing that builds trust and increases conversations resulting in conversions and new customers buying into the brand. Source Fitness has exemplified this phenomena as they build a communication platform with the local municipality delivering valuable heath and nutrition information which benefits the wellness of the community at large. Unlike the big-box gyms that market on price, not wellness, Source Fitness illustrates the resurgence of the ideology that spawned the fitness industry and its mission.
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Cuoco Black creator of the Concept Club Gym Design Model