- Six Gym Design Trends To Avoid
Though each gym trend successfully markets to its target demographic, new gym brands must reject the trends and deliver their own unique models to their marketplace. (Images clockwise starting top left)
- Boutique Design - The Boutique or the Luxury Gym is an aesthetic employing modern design clichés considered sophisticated, stylish and cool. It’s an attractive style however it says nothing about a brand and less about fitness.
- Big-Box - The Big Box gyms are a brilliant business model. Design however is reduced to a non-event as the marketing objective is to compete on price and to be the "first-one-in" and occupy real estate. Though this model has it's detractors it's a trend that's here to stay.
- Muscle Gym – The Muscle Gyms are rooted in the genre of the late 20th Century “Pumping Iron” aesthetic. These are brute, hard, and no nonsense facilities adorned with basic equipment and modest design. These are updated "blue collar" gyms loved and revered by those who train hard.
- Boxing Gym - The Boxing Gym model adopts the classic elements of a boxing club and is growing across all borders. The aesthetic is easily replicated in the adoption of a boxing ring, hanging punching bags, industrial lighting, motivational graphics, simple color schemes and exposed superstructure.
- MMA Gym – The MMA Gyms employ smart geometry and graphics, thoughtful paint schemes, and more precise detailing than boxing gyms, yet all seem to be some reinterpreted version of their boxing gym predecessors.
- CrossFit - Crossfit Gyms or boxes are typically industrial spaces reduced to minimal decoration. The highlight of this model is the collection of "junkyard scraps" such as tires, chains, plywood boxes and steel framing define the aesthetic.
- Boutique Design - The Boutique or the Luxury Gym is an aesthetic employing modern design clichés considered sophisticated, stylish and cool. It’s an attractive style however it says nothing about a brand and less about fitness.
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AuthorCuoco Black creator of the Concept Club Gym Design Model Cuoco Black...bodybuilder Archives
May 2016
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