CLOSED MIND: I received a response to our Terminator Concept Club press release. The individual (who manufactures fitness equipment) said as follows "Concept club is not a good business idea. Gym should focus on science based workouts and on training tech".
"Gyms should focus on science based workouts".... my response was simple, that he missed the point, that a concept club is only part of a larger comprehensive marketing strategy combining programming, services, amenities, equipment, and design, in an effort to dominate the market place. I went on further to state that any club owner who elected to address only one or two of these components in their club, was leaving the door open for a competitor to do all, and there-in be the superior product in the market.
My point, be open minded in every aspect of your facility, we are only a piece of your strategy.
"Gyms should focus on science based workouts".... my response was simple, that he missed the point, that a concept club is only part of a larger comprehensive marketing strategy combining programming, services, amenities, equipment, and design, in an effort to dominate the market place. I went on further to state that any club owner who elected to address only one or two of these components in their club, was leaving the door open for a competitor to do all, and there-in be the superior product in the market.
My point, be open minded in every aspect of your facility, we are only a piece of your strategy.
RSS Feed
