"What's important here is the idea that this developer is investing in pre-design and brand identity prior to any club layout. This effort complements programming, design development, marketing advantages and preliminary budgets in the early stages of a project. In contrast I have met club owners who place little value in pre-design and create a "box of programming, budgets, layout, and design" ....then back the brand identity into the box. The result.. a gym aesthetic afterthought undermining any marketing opportunity that might differentiate a club from its competition.
Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com
or call (917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design
and Tweet us at Gym Designer @cuocoblack1
"Brand Don't Trend"
Cuoco Black 2014
or call (917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design
and Tweet us at Gym Designer @cuocoblack1
"Brand Don't Trend"
Cuoco Black 2014
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