McGym Design

Helping gyms navigate the aesthetics in gym design is one of our ongoing missions. We have commented, time and again, on the design trends which undermine a gym brand. In this post we are revisiting the "Boutique Design Trend" which we believe is the single most popular aesthetic a club should avoid. What is Boutique Design? You know it when you see it because it's embraced across all of commerce.

Boutique lighting fixtures and architectural minimalism adopted by McDonald's. This aesthetic is one of the common denominators in Boutique Design. What you should ask yourself is "does this aesthetic telegraph my brand?"

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The boutique reception desk is the darling of interior/architectural design firms. Angular geometry as minimalism...slick materials....it's very chic. What you should ask yourself is "does this aesthetic telegraph my brand?"

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Architecturally designed stone walls and architecturally designed planting. These elements are indifferent to commercial or residential design. Again, "does this aesthetic telegraph my brand?"

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"If the boutique design aesthetic is employed across all of industry and adopted in your facility, it says nothing about your brand other than it being part of the boutique design trend." 
                                                                                                                                            Cuoco Black 2014

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Good Design, check out this designer: https://www.google.com/search?q=kelly+wearstler+hotel+design&safe=off&es_sm=122&source=lnms&tbm=isch&sa=X&ei=jLKhU6X5Kc6NyATkuYLgBg&ved=0CAYQ_AUoAQ&biw=1280&bih=642

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Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club,” a gym design aesthetic which embraces a belief that fitness center brands should be inspired by the owner’s own vision and void of design trends. 

See more at www.fitnesscenterdesign.com or call us at 
(917) 375-7534. 
                                                             
        Like us on Facebook at Fitness Center and Gym Design                                                                                       Follow us on Twitter at Gym Designer @cuocoblack1                                                             

                                                                                  Brand Don't Trend"  
                                                                                   Cuoco Black 2014

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