Consider that your logo is not your brand but rather a visual representation of it. Its primary value is its ability to telegraph your facility's business model, your mission if you will. Fonts, colors and graphics should backlink and reinforce your clubs programming and design.
The Source Fitness logo pictured above is inspired by the Ironman superhero logo. It embraces our client's color scheme and interior design. The facility is a powerful and theatrical environment for Crossfit and weight training and the logo illustrates a spirit of drama and power reflective of the club's amenities and design.
The point is, a logo is something that should be well thought through and reflective of your organization’s brand essence. It's a tool of marketing that can help communicate your facility to your target demographic and every effort should be made to create a high caliber logo that speaks on your behalf.
See more at www.fitnesscenterdesign.com or call (917) 375-7534.
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"Brand Don't Trend"
Cuoco Black 2014