HGTV and the internet have brought high design to the masses and as a result, gym aesthetics will be partially judged by the benchmarks promoted by these mediums. One can assume that your membership base and potential prospects have been exposed to this programming, call it design indoctrination.
A gym logo should telegraph your brand and mission and reinforce your club's design. (Graphic Design by: Cuoco Black Design)
Gym developers who embrace any of the design trends, half hearted design, or better-sameness aren't upstaging the design aesthetics promoted by the media.
Paint schemes, floor plans, lighting design, curtains and reception desk all reinforce the brand. (Interior Design by: Cuoco Black Design)
It really comes down to one effort.... superior marketing, programming and upstaging of the competition, everything else is pedestrian and commonplace.
Lighting design concept.
Cuoco Black is a trusted and respected master fitness facility designer. He is the creator of the “Concept Club,” a gym design aesthetic which embraces a belief that fitness center brands should be exclusively inspired by the owner’s own vision.
See more at www.fitnesscenterdesign.com or call us at
(917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design Follow us on Twitter at Gym Designer @cuocoblack1
"Brand Don't Trend"
Cuoco Black 2014
See more at www.fitnesscenterdesign.com or call us at
(917) 375-7534.
Like us on Facebook at Fitness Center and Gym Design Follow us on Twitter at Gym Designer @cuocoblack1
"Brand Don't Trend"
Cuoco Black 2014
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