GYM FASHION POLICE - A GYM FASHION PHOTO SHOOT

GYM STYLE
One of  the things that makes New York City so exciting is the confluence of architecture and fashion. We are proud to revisit the making of an exciting fashion photoshoot at one of our client's gyms, Mid City Gym in the Theater District of Times Square. The shoot was sponsored by XEX Magazine, a cutting edge fashion and lifestyle publication with a pulse on all things hip, beautiful and interesting. 

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Story 
CATACLYSMIC ELECTRICITY

Concept is post-apocalyptic future, where the vast majority of humanity has died, with the remaining humans reverting to primitive tribalism. Wardrobe will be a blend of deconstructed vintage pieces, and futuristic accessories by high end designers, VIBRANT COLORS, MIXED WITH EARTH TONES, ELECTRIC BLUES, AND STONE WALLS. Edgy couture poses, angles and lighting

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CREDITS:
PHOTOGRAPHY: SAILEY WILLIAMS
STYLING: INOISELL MIRANDA
MAKEUP: TINA GEORGY
GROOMING: BLUE MICHAEL
HAIR: GRISELLE ROSARIO LAFONTAINE
PHOTO ASSISTANT: JORDAN LLANES
MODEL: CAMERON BAILEY CLICK AGENCY
MODEL: RUTHIE PITO MAJOR AGENCY

Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call (917) 375-7534. 

                                      "Brand Don't Trend"                                                                                     Cuoco Black 2014

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