"Regardless of your existing architectural envelope, your windowless basement box, your featureless sparse warehouse or unimaginative strip mall rental... dramatic design transformation of your space can profoundly alter the public's perception of your gym" Cuoco Black
Greater still is the impact you can make as the outstanding gym brand in your market.
Embrace the concrete environment, don't try to hide it with sheetrock walls, ceilings and rooms which would require labor and materials for framing, wiring, mechanical ventilation, sheet rocking and finishing.
1. The strategy focused on an open plan with few rooms.
2. Painted walls and ceilings (concrete colored of course) were left exposed with sparse ornamentation mechanically attached to the walls,
3. Floor and furniture finishes were specified in colors and patterns that which reflected the brand and concept.... but also in dramatic contrast to the concrete envelope.
In essence the concrete room became a canvas, as in a painting, to the few design elements which punctuated the space.
TAKE AWAY: Savings in tens of thousands of dollars in labors and materials by embracing the existing architectural features of the space rather than designing over them.
IN CONTRAST: You will find many design firms which will recommend complete transformation and build-out of like environments. Such recommendations result in two outcomes. The squandering of your investment and the padding of the designer's portfolio.
RECOMMENDATION: Before committing to construction and build-out take inventory of your pre-existing architectural environment. Elements which appear challenging may in fact be powerful design features that can reinforce your brand, save you substantially in construction, and result in a super-cool design that transcends the clichés and trends employed by your competition.
Arrest design egos, build smartly #savemoney
Cuoco Black Learn more at: www.fitnesscenterdesign.com
Follow Me On Instagram @ GymDesigner
The designer is additionally developing new gym models across diverse fitness market segments including luxury brands, functional training franchises, independent gyms and residential fitness facilities.
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"Brand Don't Trend" Cuoco Black 2015