Mid Century Furniture
TRENDS CHANGE
In the early sixties my mom used the colors tangerine and sea-foam throuhgout our house which was decorated with all the furniture styles in what has come to be known as Mid Century. As a young boy I was lucky to have a mom and dad that were hip to be sure. George Nelson clocks, thin sleek sofas, space-age references, and chrome plated tubular steel furniture adorned our rooms. I will say, we had the most modern and stylish house in the neighborhood. It's obvious my design sensibilities were formulated in those pleasant days; which led me to serve as an design academic.
To that end our office keeps a pulse on all that is trending in the design community, nationally and globally, which makes us pretty reliable sources on what constitutes sensible gym interior design. One of our missions is to expose design trends that have a potential to undermine your investment and your marketing advantages.
Take fashion for example. Trendy and fashion are intimate bedfellows and integral to the spirit of that industry. Fashion trends can change from Spring to Fall and what was shown on the runways of New York City and Paris last year, will SURELY not be seen on the runways this year. That's an interesting phenomena. The tens of millions of dollars expended, the vast amounts of energies and editorial dedicated to promoting the latest trend, then, 360 days later, it's no longer valid.
Really, I mean really, what's the point?
It's the BRAND, of course, eyes on the brand. The fashion design company that dictates the trends dominates the editorial. Then come the "trenders"...the other companies that want to be players and be seen, who develop their versions of the trends, some reasonable facsimile of the original, but all are diluted and replicated versions of the original. Add to this a savvy public connected by the immediacy of social media and the internet. They know a trend when they see one, the're riding the wave of real-time-aesthetic-consciousness.
So, I assume you have come to a conclusion through analogy for my argument to reject the boutique gym design trend. Boutique Design (see image below) is employed across every conceivable category of commerce and is a trend that will surely loose it's appeal, and is. Investing in a build-out aesthetic that is over saturated, trending and unrelated to your brand just doesn't make sense. In addition, Boutique Design says nothing about fitness which could be its largest detractor.
Mom and dad's Mid Century aesthetic by the way was usurped by the mod and psychedelic styles of the later 60's. The moral of the story is don't be a chaser-wanna-be-trendy-gym, cut your own aesthetic and brand from your own vision.
To that end our office keeps a pulse on all that is trending in the design community, nationally and globally, which makes us pretty reliable sources on what constitutes sensible gym interior design. One of our missions is to expose design trends that have a potential to undermine your investment and your marketing advantages.
Take fashion for example. Trendy and fashion are intimate bedfellows and integral to the spirit of that industry. Fashion trends can change from Spring to Fall and what was shown on the runways of New York City and Paris last year, will SURELY not be seen on the runways this year. That's an interesting phenomena. The tens of millions of dollars expended, the vast amounts of energies and editorial dedicated to promoting the latest trend, then, 360 days later, it's no longer valid.
Really, I mean really, what's the point?
It's the BRAND, of course, eyes on the brand. The fashion design company that dictates the trends dominates the editorial. Then come the "trenders"...the other companies that want to be players and be seen, who develop their versions of the trends, some reasonable facsimile of the original, but all are diluted and replicated versions of the original. Add to this a savvy public connected by the immediacy of social media and the internet. They know a trend when they see one, the're riding the wave of real-time-aesthetic-consciousness.
So, I assume you have come to a conclusion through analogy for my argument to reject the boutique gym design trend. Boutique Design (see image below) is employed across every conceivable category of commerce and is a trend that will surely loose it's appeal, and is. Investing in a build-out aesthetic that is over saturated, trending and unrelated to your brand just doesn't make sense. In addition, Boutique Design says nothing about fitness which could be its largest detractor.
Mom and dad's Mid Century aesthetic by the way was usurped by the mod and psychedelic styles of the later 60's. The moral of the story is don't be a chaser-wanna-be-trendy-gym, cut your own aesthetic and brand from your own vision.
A BOUTIQUE HOTEL - BOUTIQUE GYM - BOUTIQUE RESTAURANT - (WHAT'S THE GYM BRAND HERE?)
Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club Gym Design Model which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call (917) 375-7534. Like us on Facebook at Fitness Center and Gym Design and Twitter us @cuocoblack1.
"Brand Don't Trend"
"Brand Don't Trend"
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