To that end our office keeps a pulse on all that is trending in the design community, nationally and globally, which makes us pretty reliable sources on what constitutes sensible gym interior design. One of our missions is to expose design trends that have a potential to undermine your investment and your marketing advantages.
Take fashion for example. Trendy and fashion are intimate bedfellows and integral to the spirit of that industry. Fashion trends can change from Spring to Fall and what was shown on the runways of New York City and Paris last year, will SURELY not be seen on the runways this year. That's an interesting phenomena. The tens of millions of dollars expended, the vast amounts of energies and editorial dedicated to promoting the latest trend, then, 360 days later, it's no longer valid.
Really, I mean really, what's the point?
It's the BRAND, of course, eyes on the brand. The fashion design company that dictates the trends dominates the editorial. Then come the "trenders"...the other companies that want to be players and be seen, who develop their versions of the trends, some reasonable facsimile of the original, but all are diluted and replicated versions of the original. Add to this a savvy public connected by the immediacy of social media and the internet. They know a trend when they see one, the're riding the wave of real-time-aesthetic-consciousness.
So, I assume you have come to a conclusion through analogy for my argument to reject the boutique gym design trend. Boutique Design (see image below) is employed across every conceivable category of commerce and is a trend that will surely loose it's appeal, and is. Investing in a build-out aesthetic that is over saturated, trending and unrelated to your brand just doesn't make sense. In addition, Boutique Design says nothing about fitness which could be its largest detractor.
Mom and dad's Mid Century aesthetic by the way was usurped by the mod and psychedelic styles of the later 60's. The moral of the story is don't be a chaser-wanna-be-trendy-gym, cut your own aesthetic and brand from your own vision.
"Brand Don't Trend"