The design elements, ideas, and practices illustrated in this post are routinely embraced by many gym brands and across all market segments. Luxury gyms, the chains, independents and even CrossFit Boxes employ many of these commonplace and cliché design elements. The elements themselves are not so much the problem as is the blurring of your brand by adopting them. As well, these cross category design ideas are used in all manner of commerce leading to pedestrian and exhausted design trends.
The underlying message.... deliver your own unique brand to your market and reject formulaic design features used by your competition.
BRAND DON'T TREND
So, what does this say about his gym's brand?
How do you deliver this to a market and be the dominant player?
How do you prevent your competition from modeling this aesthetic if it’s available for all to copy?
simple.....Brand Don't Trend