A MIDWEST GYM IS NOW A FUTURE PACED BRAND
Cuoco Black Design announces that it has completed the design of a Concept Club for The Source Fitness Center in St Clairsville, Ohio. The new 8,500-square-foot 24 hour facility will feature multiple programs focused on different aspects of fitness. Programming includes but is not limited to weight training, cardio, yoga and group exercise. The offerings, though conventional, will be enhanced by unparalleled service and innovative design developed by Mr Black in conjunction with owner Justin Green.
“At The Source Fitness Center, we pride ourselves with being able to accommodate every activity and fitness level,” comments Principal Justin Green. “This dramatic new facility will not only allow us to expand on our current offerings, but will also provide us with a hedge against the big-box clubs whose low price points will be an ineffective alternative to our exemplary service, diverse programming and stunning facility.”
As a former faculty member of the New York School of Interior Design, and natural bodybuilder, Black's duplicitous skills set makes for the perfect arbiter of gym design. “We have future-paced the Green's facility with metaphors that transcend the conventions of traditional gym design,” says Cuoco Black. “Circular theatrical truss lighting, NASCAR-esque graphics and a dramatic 16 foot high illuminated reception arch, all back-link and reinforce the client's brand. The club's design would be at home as the set of a "Rocky" movie or a WWE event as the client requested. This is another example of PowerBranding and how it is changing the face of fitness facility design.”
The Source Fitness Center currently operates at 156 Woodrow Avenue in St Clairsville. The new facility at 68120 Tinmar Drive plans to be fully operational by May 1st. and pre-sales has already kicked-off. “Cuoco Black's Concept Club was the best investment I have made for our facility,” say President Justin Green. “We have plans for expansion and believe this club is a model that will set the standard for our future growth.” For further information about The Source Fitness Center, contact (740) 695-0215 or visit www.sourcefitness247.com
About Cuoco Black Design
Cuoco Black is an academic, interior designer and creative strategist for the company. He is the creator of the Concept Club which embraces a belief that a gym aesthetic should be a brand inspired by the owner’s vision and mission. He further believes that gym design, void of trends, is a facilitator in the generation of revenue and an implicit part of a comprehensive marketing strategy. See more at www.fitnesscenterdesign.com or call (917) 375-7534.