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I am honored to announce that IHRSA has selected out client's facility, Trainerspace of Boca Raton, FL, to grace the cover of their 2018 F.I.T. Commercial Fitness Guide. In perspective, Trainerspace, under one year in the marketplace, has ascended to global prominence eclipsing the hundreds of brand powerhouses that have for decades dominated the fitness landscape. In summary; I continue to argue that gym developers must move past the design trends and conventions that drown the industry in a death spiral of better sameness and move into A Player Orbit. Trainerspace is testimony to the power of that conviction but also a glimpse into a new gym design and branding strategy that in real-time is upon us.